欧盟“源味欧洲”在中国启动
Tastes of Europe
2015年5月6日欧盟在北京欧洲联盟驻华代表团举办中欧建交40周年庆祝仪式。欧盟外交与安全政 策高级代表/欧洲委员会副主席费德丽卡•莫盖里尼（Frederica Mogherini）女士亲临现场，正式启动以“源味欧洲””为主题的欧洲传统美食推介活动。欧盟希望通 过此项主题活动，为中国消费者介绍欧洲烹饪文化，并借此机会品尝到代表着高品质和正宗源味的 地理标志（Geographical Indications，简称GI）认证的农产品和食品。
欧盟委员会农业和农村发展总司总干事泽西•普莱瓦（Jerzy Plewa）先生参加了启动仪式并介绍了欧盟的地理标志保护系统，以及各欧盟成员国的多样化的地 理标志注册产品。此外，6位来自欧洲的生产商代表也出席并介绍了各自的特色地理标志保护产品 ，包括原产地保护帕尔马火腿（PDO Prosciutto di Parma）、原产地保护提洛山奶酪（PDO Tiroler Bergkäse）、原产地保护波尔多葡萄酒（PDO Bordeaux）、地理标志保护巴伐利亚啤酒（PGI Bayerisches Bier）、地理标志保护拉库尼亚橄榄油（PGI Lakonia），以及法国白兰的（Cognac）。
欧盟“源味欧洲”启动仪式设有两轮现场烹饪展示和欧盟地理标志产品品尝环节，并提供多媒体触摸 屏，帮助参观者进一步了解欧洲大陆多样化的文化、传统及气候在造就独特风味的高品质美食中的 作用 。
泽西•普莱瓦先生在启动仪式上表示：“目前，我们总计有超过1200种农产品和食品名称已经注册 拥有欧盟地理标志标记（包括原产地保护和地理标志保护）。这些产品的制作、养殖或耕作技艺通 常都已经过数百年代代相传。当地的环境条件、文化和自然因素共同赋予了其被高度认可的高品质 。我们希望通过此次‘源味欧洲’推介活动能让更多中国消费者深入了解欧洲地理标志认证食品及农 产品的更多知识。”
启动仪式后，欧盟还将陆续在北京各大购物中心举办7场路演活动，届时200平米的移动站台将巡 回展出，路演活动将免费向公众开放。欧盟希望通过移动展台以及社交媒体等多种方式，让公众充 分了解欧盟地理标志认证（GI）系统，以及欧盟各成员国的烹饪特色。首场路演活动将于5月9日 至5月10日在北京悠唐购物中心举行，西餐大厨将亲临现场为您制作美味可口的欧洲美食，公众可 以现场了解并品尝来自欧洲的高品质葡萄酒、烈酒、火腿、奶酪、橄榄油和啤酒。路演活动旨在为 公众搭建一个欧洲烹饪及文化交流平台，了解欧盟GI保护体系以及拥有地理标志标记的的高品质食 品及农产品。其余的6场路演活动将于6月至12月间在北京各大高消费人群聚集的购物中心举行。
如果您想关注有关活动的更多详情，欢迎随时访问“源味欧洲”官方网站（tastesofeurope.eu）及 微博（@源味欧洲）。
关于欧盟地理标志标识：
原产地保护（Protected Designation of Origin，简称PDO） – PDO标签对来自特定城镇、地区或国家的产品或葡萄酒进行认证，这些产品的特性因其内在 的自然或人文因素与其原产地具有特别的关联性，并在特定地理区域进行生产、加工和 处理。
地理标志保护（Protected Geographical Indication，简称PGI）- PGI 标签包含了原产于特定地点、地区或国家的产品，其质量、声誉及产品特性与特定的地理区 域紧密相关。这一标签也表示该产品的生产、加工过程都在与其相关的特定地理区域进行。
On 6th of May, The European Union celebrated the 40th anniversary of diplomatic relations with China at the Delegation of the European Union to China in Beijing. On this occasion, the ‘Tastes of Europe’ campaign in China was officially launched by the guest of honour, Ms Frederica Mogherini, High Representative of the Union for Foreign Affairs and Security Policy & Vice-President of the European Commission. The campaign will take Chinese consumers on a journey of discovery of European cuisine giving them the chance to sample agricultural products and foodstuff bearing a Geographical Indication (GI) – a mark of quality and authenticity.
Mr Jerzy Plewa, the Director General for Agriculture and Rural Development of the European Commission spoke at the launch event to introduce the EU’s GI system and the variety of registered GI products from EU member states. Well-known European GI producer representatives introduced their featured GI products, including PDO Prosciutto di Parma (ham), PDO Tiroler Bergkäse (cheese), PDO Bordeaux (wine), PGI Bayerisches Bier (beer), PGI Lakonia (olive oil), and Cognac (spirit drinks).
The EU ‘Tastes of Europe’ campaign launch event featured two rounds of live cooking shows, sampling of EU GI products, and an interactive touch screen display used to further illustrate and introduce consumers to how Europe’s diverse mix of cultures, traditions, and climate contribute to the unique flavours and quality of food from Europe.
Mr Jerzy Plewa in his address at the campaign launch event said: “At present, we have more than 1200 agricultural products and foodstuffs’ names registered under the EU’s GI system（including PDO and PGI）. These food products showcase our historic production and farming techniques that can often be traced back over centuries where methods have been handed down from generation to generation. The local climatic conditions, and cultural and natural factors endow EU GI food and agricultural products with guaranteed quality. We sincerely hope that our ‘Tastes of Europe’ campaign will encourage more Chinese consumers to gain a deeper understanding of EU GI food and agricultural products.”
The launch will be followed by 7 roadshows which will take the 200 square metre mobile exhibition to shopping malls across Beijing. The roadshows will be open to the public and will be free of charge. The Chinese public will learn about the EU GI system and the culinary specialties of EU Member States through both the mobile exhibition and the online social media campaign. The first roadshow will be held 9-10 May at Beijing’s U-Town shopping mall. Western chefs will present cooking shows and the public will be able to sample Europe’s finest wines, spirits, ham, cheese, olive oil, and beer. The roadshows are to serve as a European culinary and cultural exchange platform for the public to learn about the EU GI system and the high quality food and agricultural products bearing GI labels. The remaining six roadshow stops will be organised from June to December, in Beijing locations with high consumer foot traffic, taking Chinese consumers on a gastronomy tour of Europe.
